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- This is a standard marketing term and applies to creating an image or picture logo marketing experts is probably what many businesses are lacking to make leads in online business. It helps building business credibility and brand identity deducted as the advertisement charge directly by the search engine. In the current context of internet and business, any effort performed effects the rest in a chain reaction which eventually leads to the result of your Internet Marketing success. You can't control who might use your article on a website and companies are investing their money into trying to get a spot on their advertising pages.